I FIT FORMULA Supplement Store ("we", "us", "our") is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and protect your data when you visit our website (ifitformula.co.in), communicate with us via WhatsApp, or make a purchase from our store.

By using our website or services, you consent to the data practices described in this policy. If you do not agree, please refrain from using our website or services.

This policy is in compliance with applicable Indian data protection regulations including the Information Technology Act, 2000 and its amendments.

We collect the following types of information:

• Contact Information: Name, phone number, WhatsApp number, and email address — provided when you place an order, contact us, or fill a form.
• Delivery Information: Delivery address and PIN code — provided when you request home delivery.
• Order Information: Products ordered, quantities, and order value — collected when you place an order.
• Communication Data: Messages sent to us via WhatsApp, Instagram DMs, or email — retained for order processing and customer service.
• Website Usage Data: Pages visited, time spent, browser type, and device information — collected automatically via cookies and analytics tools.
• Payment Information: We do not store payment card details. UPI transaction IDs or payment references may be retained for order verification purposes only.

We only collect information that is necessary and relevant to providing our services.

We use your personal information for the following purposes:

• Processing and fulfilling your orders and deliveries.
• Communicating with you about your orders, enquiries, and after-sales support.
• Sending order confirmations, delivery updates, and payment receipts via WhatsApp or email.
• Providing personalised supplement recommendations based on your fitness goals (only when you request this).
• Improving our website, product range, and customer experience based on usage patterns.
• Sending promotional offers, new arrivals, or discount information — only to customers who have previously purchased from us or opted in. You can opt out at any time by messaging us on WhatsApp.
• Complying with legal obligations and resolving disputes.

We do not use your information for any automated decision-making or profiling.

We do not sell, rent, or trade your personal information to any third party.

We may share your information only in the following limited circumstances:

• Delivery Partners: Your name, phone number, and delivery address may be shared with our delivery staff or courier partners solely for the purpose of completing your delivery.
• Legal Requirements: We may disclose your information if required to do so by law, court order, or government authority.
• Business Transfer: In the event of a business merger or acquisition, your information may be transferred as part of the business assets. You will be notified of any such change.

All parties who receive your information are obligated to handle it in accordance with this Privacy Policy and applicable law.

We primarily use WhatsApp to communicate with customers for orders, enquiries, and support. By contacting us on WhatsApp, you consent to receiving messages related to your orders and, occasionally, promotional messages from us.

• WhatsApp conversations are subject to WhatsApp's own Privacy Policy (whatsapp.com/legal/privacy-policy).
• We store WhatsApp conversation history for customer service and order reference purposes only.
• You can ask us to stop sending promotional messages at any time by replying "STOP" or messaging us directly.
• We do not share your WhatsApp number with any third party except delivery partners where necessary for order fulfilment.

Our website uses cookies and similar technologies to improve your browsing experience and understand how visitors use our site.

• Essential Cookies: Required for basic website functionality. These cannot be disabled.
• Analytics Cookies: Used to understand website traffic and user behaviour (e.g. Google Analytics). This data is anonymised and aggregated.
• Marketing Cookies: Used to show relevant content. These are only placed with your consent.

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of our website. By continuing to use our website, you consent to our use of cookies as described above.

We take reasonable and appropriate measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.

• Our website uses SSL encryption (HTTPS) to protect data transmitted between your browser and our server.
• Access to customer data is restricted to authorised staff only.
• We do not store sensitive financial information such as bank account details or card numbers.

While we strive to protect your data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security, but we are committed to promptly addressing any security breach that comes to our attention.

You have the following rights regarding your personal data:

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of your personal data, subject to legal obligations to retain certain records.
• Opt-out: Opt out of receiving promotional messages at any time by contacting us directly.
• Complaint: Lodge a complaint with us or with the relevant regulatory authority if you believe your data rights have been violated.

To exercise any of these rights, please contact us on WhatsApp at +91 92060 14393. We will respond within 7 business days.

Our products and services are intended for individuals aged 18 years and above. We do not knowingly collect personal information from children under the age of 18.

If you believe a child under 18 has provided us with personal information, please contact us immediately and we will take steps to delete that information from our records.

Parents and guardians are responsible for monitoring the online activities of minors in their care.

For any privacy-related questions, requests, or concerns, please reach us at:

• WhatsApp / Phone: +91 92060 14393
• Address: R K Hospital Kolar, 44QJ+J4M, MB Rd, Raja Nagar, Kolar, Karnataka — 563101

We aim to respond to all privacy queries within 7 business days.